When you’re just starting out in the big bad world of business, the prospect of trying to get your foot in the door is often a difficult and intimidating prospect. Making sure that you stand out from the crowd and that your message is heard is crucial, but it can be difficult to determine which method of communication works best for your business.
As a tried and tested method of communicating a mission statement, the business card has survived the digital revolution. The search query ‘business cards’ clocks in at around 90,000 entries per month, so it’s no surprise that the business card is not only an incredibly popular way of communicating the core values of your business, but it is also here to stay.
For the young entrepreneur, ensuring that your marketing campaign is strong and cost effective is key to your success. With this in mind, this guide will let you know why the business card is so successful and how you can make your own:
What makes business cards so special?
It’s like a handshake.
When meeting someone for the first time, treat your business card just like you would a handshake. It’s the first time they’re meeting you, and ultimately, it’s the first time that they’re meeting your brand. Due to this, it’s important that your business card, just like you, has flare and is designed to match that entrepreneurial spirit you portray on a day-to-day basis.
They fit almost anywhere.
This means two things. The first is that you’ll always have them to hand; if it can fit in your pocket then you’re always sure of a quick-draw for anyone who may want one. The second is that nobody has an excuse not to take one from you; if it can fit in your pocket or wallet, then it can fit in theirs.
It’s a personal touch.
Networking is a face-to-face process that allows you to get to know your market well when you’re first starting out. That’s why it’s important to be personable and really let your business come through your personality with a business card to match. Business cards are the first step to a working commercial relationship with other stakeholders and market competitors.
They uphold business tradition.
Even though you’re an entrepreneur starting out in the 21st century, business cards remain a well-established form of B2B communication and client acquisition. Just because we’re living in a digital world, it doesn’t mean that every marketing strategy has to be digitised. Business cards ensure you’re communicating with old and new audiences alike.
Make sure your business card is presentable
If you were thinking that business cards can only be used as a physical form of marketing, you’re wrong. Cards can be regularly shared on social media as a form of appreciation for a particularly good aesthetic design or layout. Examples on Bored Panda and Paste Magazine really demonstrate just how your business card could be appreciated not only on a business level, but on an artistic level too.
Creating the enviable business card
This list will help you create a business card that’s not only memorable, but markets you as the new up-and-coming competitor within your chosen market:
- Carefully consider who your demographic is. Ask yourself, who will be looking at your business card and is it relevant to their wants and needs? Common sense would suggest that if you’ve got a business selling second-hand motorbikes, then your business card is going to be designed differently to that of a business selling custom-made jewellery.
- List only relevant information. Don’t fill your card with waffle. Your brand, name, address, email and phone number are all that is needed.
- Ensure your card is of a durable quality. If it’s not, then it won’t last very long and this means its long-term impact is compromised.
- If you feel like your new business could really benefit from a premium business card, then take the luxe business card option – it’s triple-layered at 920gsm. We also recommend that any entrepreneur wanting to make a lasting impression should use Scodix, who help to design streamlined, exciting cards that use specialised embossing and varnished finishes.
- Keep it simple. Anything that is cluttered will detract the reader from understanding your key message; it may even result in them throwing the card away.
- Remember that blank space is unused space. Try to incorporate illustrated designs within this blank space so that your card is original and stands out from the crowd.
Article provided by Jenny Adair for Where The Trade Buys. Visit Where The Trade Buys’ business cards page if you would like more advice on how to make a great card. Or, if you’re the type of entrepreneur who wants to keep up to date with regular selling tips, subscribe to the Print Inspiration newsletter. Product ideas, sales strategies and other business knowledge and resources are just some of the helpful things included in this go-to newsletter.
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